Quality Scores Now Available in Keyword Reports
AdWords Pros have long enjoyed the wide range of reports available in the AdWords Report Center. Lots of changes occur there without much fanfare, and if you don’t check constantly you will never know they even appeared.
With the advent of the change in Quality Score ranking last month, I posed the question if Google would make the rank of Quality Score available in Keyword Reports, so that users can track the changes in QS over time.
Well, apparently they finally did. Here is a screenshot of the Add and Remove Columns page in the Keyword / Placement Report screen:
The Quality Score field IS checked by default, so it will automatically show up in your reports unless you uncheck it.
The data is shown as a relative score from 1-10, with 8-10 being in the Great range, 4-7 in OK, and 1-3 in Poor.
Here is a screen of the report:
Actionable Tip: Use this to track change in performance over time, such as on a weekly or monthly basis. This is great for showing your clients how your services have improved their QS rankings, which should translate into higher avg. positions, lower click prices, and higher impression rates.