Quality Score Changes Are Happening…Soon!

Google just announced that the Quality Score changes are going live in the next few days.

To sum it all up:

1. Quality Score is going to get tougher - your score is measured on the exact search of the query.
2. First Page minimum replaces minimum bid - the minimum to appear on the first page is being listed on the keyword page. Now, you’ll see information that is more relevant for advertisers, how much does it cost to get to the first page!
3. All Keywords are Active - (but maybe not). Some keywords may not get any impressions, but they are no longer classified as Inactive. They will be evaluated on a search by search basis to assess their Quality Score and if they represent relevancy to the search.

Why are these changes are being implemented?

These improvements are part of a continuing effort to deliver relevant ads to our users, and also to provide you with more control over your bidding and more insight into the quality of your ads and keywords. (Inside AdSense Blog)

Sounds a lot like Google, no?

This entry was posted on Monday, September 15th, 2008 at 1:08 pm and is filed under Recent Changes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.