Advanced AdWords Strategies

Everyone knows that to see the status of the site in the search engine, all you need to check is the site’s PageRank. But it can take months to update the pagerank of a site, and even when it is updated, you are only seeing an approximation of the true pagerank, which is based on an logarithmic scale.

A better way to see how Google ranks your site in relation to the keywords that you wish to optimize for, is to open a Google AdWords Account page, and follow these instructions:

1. In the campaign managment tab, click on “Tools”.
2. In the left column, click on “Keyword Tool”.
3. Choose the second option, Website Content:
4. Check the box “scan links to my site from this page”
5. Click “Get Keyword Ideas”.
6. See what words come up. If they are relevant to your site and you expect searches to be done using these words, you are doing fine. If not, you need to update the text on your site to better optimize for those desired keywords.

It has long been the desire of all website owners to rank well in the Free, or organic side, without having to pay Google and all the other search engines big money.

However, a new site usually has very few links to it, and therefore does not rank well in the organic listings. What can be done about this?

The answer is somewhat surprising: Create a well-optimized Pay Per Click campaign.

Although Google maintains a strict editorial divide between the paid and free rankings, a paid campaign can help your free search engine rankings and provide your site with a good SEO boost for the following reasons:

1. A site that is opitmized well for the paid side means that it’s Quality Score is at “Great”. That usually means that the internal structure of the site is optimized as well for the search engine robots.
2. Other webmasters will see your site, visit it, and when they like what they see will likely place a link to your site.
3. By searching the keywords relevant for paid search, you can see what keywords to add to your site, making it a keyword rich and search engine friendly page.

Remember, when you are paying for something, you are more conscientious. By focusing on your site for the paid side, you will be able to maximize your site for the search engines on the free organic side as well.

The big misconception of Google AdWords, and all Pay per click marketing, is that you think since I don’t pay unless someone clicks, it doesn’t cost much.

However, nothing could be further than the truth.

My Google Bill last month was around $12,000, a lot more than the $500 I spent on print advertising. The reason for that is because since my income is generated mostly from online sources, it would make the most sense to spend the lions share of it online.

The secret to making money online has nothing to do with luck. It is only with perseverence, diligence, and thourough testing that one makes serious money.

How does one figure out if they are making any money?

My colleague, Perry Marshall, together with the master “AdWords Wizard” Bryan Todd, have written a series of articles that explain to you exactly what the purpose of advertising on Google is, and how to make money with it.

You will save yourself lots of time and frustration if you read these FREE articles, which are available by entering your email on the following page:

5 Days to Success With Google AdWords

Looking around Google’s Blog posts and documentation, it seems that Google’s image ads are not getting used as well as they should. Image ads for adwords provide a great way to syndicate your business’s unique image all across the content network - often at prices a lot less than it costs to advertise directly on a publishing site. Image ads offer the following features:

• Great branding opportunity (display your company’s theme or logo)
• Typically, a much higher clickthrough rate (CTR)
• Landing page configuration based on the particular keywords found in the ad group

However, there are some drawbacks to be aware of:

• Only available on the content network
• Image sizes are limited to 50k
• Your CPC or CPM bid has to be higher than the eCPM of the 4 highest text ad bidders, since the image that will display on an adsense site takes up the entire module

Nevertheless, our tests have shown that there is much opportunity in this field, and smart advertisers would be quick to take advantage and make Google Image Ads an important part of their internet marketing strategy.

It seems to be big news across all the blogs, that finally Google has released their Website Optimizer out of beta. What difference does this make? Well, for one, that means that you can try the program without having an adwords account. Also, there are some extra ways to set up multivairate experiments, with some nifty mouseovers and animations. But all in all, this is still the same great product, and any serious webmaster has been using the free tool to make incremental improvements in the conversion rates of landing pages. Count on Google to continue releasing useful products to improve your sales and conversions. If you are making money, they make money, and everyone is happy!