How I Got Started with Google AdWords
A short, but important diversion:
It was back in May of 2006, and I was out of a job. No money, kids at home, and I was desperate. I was starting a business online, and was under tremendous pressure to get the money rolling in.
I needed to advertise my site, but I also needed to make sure that Google wouldn’t cause me heart failure next time I opened my credit card statement.
That’s when I discovered Perry Marshall. His book, The Definitive Guide to Google AdWords, explains what you need to know about advertising with Google. No pitch, no hype, just clear and easy to follow information. The content made sense, so it was easy to follow along.
After some initial success, I wanted to move up to the next level. Since I was already doing AdWords Consulting, and have become a Google Qualified Professional, I needed to learn how to work on camapigns of different clients, including the difficult to master Content network.
The Bobsled run is an intensive course taught twice a year by Perry Marshall, and it was the thing that brought success in my marketing campaigns. I’ve attended Google AdWords Seminars and conferences, but Perry teaches you what is not taught anywhere else.
You learn not only how to use AdWords, but how to sell with AdWords. How to enter the customers’ minds and figure out what it really is that they are looking for, and then how to exploit that need. You learn about the all important 80/20 rule, that 80% of your money is made from only 20% of your customers, and that only 20% of your keywords produce 80% of your traffic.
If you are looking to become a serious AdWords Professional, and master how to sell with pay per click, take a look at this: