Google Website Optimizer Out of Beta
It seems to be big news across all the blogs, that finally Google has released their Website Optimizer out of beta. What difference does this make? Well, for one, that means that you can try the program without having an adwords account. Also, there are some extra ways to set up multivairate experiments, with some nifty mouseovers and animations. But all in all, this is still the same great product, and any serious webmaster has been using the free tool to make incremental improvements in the conversion rates of landing pages. Count on Google to continue releasing useful products to improve your sales and conversions. If you are making money, they make money, and everyone is happy! 