Content Network – Part 6 – Placement Targeting
As AdWords evolves, there are more and more options available to advertisers on the Content Network. Placement Targeting, which was formerly known as Site Targeting, gives advertisers the option of advertising on specific sites in the Content Network. So if there is a specific site that you know that many of your customers frequent, you can use Placement Targeting to show ads for that site.
To get started, click on the Placements tab in the ad group that you wish to show ads for. You will be taken to this page:
There are four methods of choosing from available sites:
- Drill down from a list of categories
- Enter words that describe your audience
- Find websites that are similar to a specific site
- Choosing a demographic that is best suited for your market (data compiled by ComScore)
Actionable Tip: Begin using Placement Targeting by focusing on a small, focused group before launching it to a wider audience. That way it will be easier to test and measure your results and get them right, saving you time and money.
Create a small group by one of these methods:
- Choose one specific website that you know is targeted for your needs
- Select a very focused and narrow demographic
October 9th, 2008 at 12:22 pm
Great site! I like finding other, experienced adwords geeks out there. One bit I’d like to throw in, and I’m sorry if you mentioned this in an earlier post, is to use the content network and then run a placement report to find sites to placement target. You can match demographic data all day long, but if you have verifiable evidence of a site that drives conversions, that should take precedence.
Either way great site, you’ve been Stumbled, and I’ll be RSSing you too!