Content Network – Part 3 – Placement of Your Ads
More and more, Google is offering more control over where your ads display over the web. If you sell men’s hair loss products, it wouldn’t make sense to advertise on a woman’s beauty tip site, and if you sell weight loss products, it surely doesn’t belong on a cancer patient site. By controlling where your ad displays, that ensures the clicks you receive are more likely to turn into a sale.
Step 3: Use Google’s tools to advertise only on the sites you select.
After determining which sites are your target demographic through the use of the demographic performance report and the Google Ad Planner, filter the list to show only the sites that meet your target criteria. Then, in the AdWords Editor, create a placement campaign and paste that list of sites into the Add/Update Multiple Placements.
Now that your ads are featured only on the sites that meet your target market, ensure that they are performing for you. Constantly monitor the conversions and CPCs of the sites using the Placement Performance Report, and filter out the sites that aren’t working. Always run new Ad Planner and Demographic Performance reports to see if you left any good sites out of the list.
Next, we’ll go into the way to write a Content Network so it should stand out.