Content Network – Part 2 – Demographic Data
Advertising on the content network has its own set of issues that make it distinctly different than Google Search. Since the Content Network represents 75% of the web, it is important to incorporate it into your marketing plan. However, you do want to do your research to ensure that your dollars are being spent where they represent the highest opportunity for conversions.
To that end, you must try to show your ads only on sites that have the demographics your business is catering to. If you are selling Viagra on a site catering to females… well, you get the picture.
Step 2: Filter out the sites that do not represent your target audience by running an AdWords Demographic Performance Report.
Run a Content Network campaign for a few days, and let it collect a sizeable number of impressions. Now you are ready to run a demographic report on that data.
Now you can see which sites are your within your target demographics, and which aren’t.
So how do you use this data?
In the next post – we will discuss how to compile a list of sites that represent your target audience, and how to direct your Content Network ads exclusively to those sites.