If you advertise on the content network, running a Placement Performance Report is a way to view sites that get clicks, enabling you to do tricks that can double or triple your click through rates and conversions from the content network.
Here’s how you do it:
Click on Reports tab – select Placement Performance
Make the selections on [...]
One of the most important factors that determine the CTR of an ad is its Display URL. Most viewers will make a judgment on the relevancy of ad based on the Display URL. Here is just one example for the search term “fix my phone”:
CTR – 4.26%
However, look at a similar ad in a similar [...]
The Keyword Positions Report has been available for a long time in Google Analytics, but it is not widely used, according to tests that I have conducted.
It has long been a favorite discussion amongst AdWords professionals to try and figure where is the best position for a Google ad. Although logic and bid prices dictate [...]
At the recent AdTech conference held at the New York Hilton, Google representative Frederick Vallaeys discussed the ins and outs of AdWords Quality Score, and how far reaching its implications are.
Included in the presentation were 7 common myths that are associated with Quality Score.
Myth # 1: If there are no ads running for a particular [...]
AdWords Pros have long enjoyed the wide range of reports available in the AdWords Report Center. Lots of changes occur there without much fanfare, and if you don’t check constantly you will never know they even appeared.
With the advent of the change in Quality Score ranking last month, I posed the question if Google would [...]
Taking a break from our Content Network Series, I want to show you a quick and easy way that most advertisers can do to save lots of money.
Create a run a Georgraphic Performance Report from the Reports tab.
In the Add & Remove Columns option, be sure that the following checkboxes are selected: Region & Metro, [...]
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Ever see these ads while surfing the web? These are examples of highly successful Content Network Ads, which have racked up [...]