When AdWords reports are huge, it is best to use an Excel spreadsheet to easily read the report and ensure that you focus on the most critical numbers.
Here is a step-by-step guide that can be used with all of the AdWords Reports provided in the Reports Tab of your AdWords Account:
Click on the report name. [...]
Everyone knows that to see the status of the site in the search engine, all you need to check is the site’s PageRank. But it can take months to update the pagerank of a site, and even when it is updated, you are only seeing an approximation of the true pagerank, which is based on [...]
It has long been the desire of all website owners to rank well in the Free, or organic side, without having to pay Google and all the other search engines big money.
However, a new site usually has very few links to it, and therefore does not rank well in the organic listings. What can be [...]
The big misconception of Google AdWords, and all Pay per click marketing, is that you think since I don’t pay unless someone clicks, it doesn’t cost much.
However, nothing could be further than the truth.
My Google Bill last month was around $12,000, a lot more than the $500 I spent on print advertising. The reason for [...]
Looking around Google’s Blog posts and documentation, it seems that Google’s image ads are not getting used as well as they should. Image ads for adwords provide a great way to syndicate your business’s unique image all across the content network - often at prices a lot less than it costs to advertise directly on [...]
It seems to be big news across all the blogs, that finally Google has released their Website Optimizer out of beta. What difference does this make? Well, for one, that means that you can try the program without having an adwords account. Also, there are some extra ways to set up multivairate experiments, with some [...]