Archive for the 'Uncategorized' Category

Google Doesn’t Need a Bailout!

Thursday, September 25th, 2008

Just to pause for a moment and reflect on the current debate if We the Taxpayers should be bailing out Wall Street to the tune of 700 Billion Dollars – Which by the way, is enough money to give 700,000 of us A Million Bucks Each!!!

Why should we pay for the foolish mistakes of greedy [...]

How I Got Started with Google AdWords

Monday, September 15th, 2008

A short, but important diversion:
It was back in May of 2006, and I was out of a job. No money, kids at home, and I was desperate. I was starting a business online, and was under tremendous pressure to get the money rolling in.
I needed to advertise my site, but I also needed to make [...]

How to Use Excel Spreadsheets to Decipher AdWords Reports

Friday, June 20th, 2008

When AdWords reports are huge, it is best to use an Excel spreadsheet to easily read the report and ensure that you focus on the most critical numbers.
Here is a step-by-step guide that can be used with all of the AdWords Reports provided in the Reports Tab of your AdWords Account:

Click on the report name. [...]

Best Book on Pay Per Click

Thursday, May 15th, 2008

The big misconception of Google AdWords, and all Pay per click marketing, is that you think since I don’t pay unless someone clicks, it doesn’t cost much.
However, nothing could be further than the truth.
My Google Bill last month was around $12,000, a lot more than the $500 I spent on print advertising. The reason for [...]