If you advertise on the content network, running a Placement Performance Report is a way to view sites that get clicks, enabling you to do tricks that can double or triple your click through rates and conversions from the content network.
Here’s how you do it:
Click on Reports tab – select Placement Performance
Make the selections on [...]
As AdWords evolves, there are more and more options available to advertisers on the Content Network. Placement Targeting, which was formerly known as Site Targeting, gives advertisers the option of advertising on specific sites in the Content Network. So if there is a specific site that you know that many of your customers frequent, you [...]
When advertising on the content network, it is important to keep in mind what metrics are important to track, and which are not. Since the Content Network operates differently than Search, some of the metric that are SO important on Search really don’t make much of a difference on the Content Network.
Here are the metrics [...]
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Ever see these ads while surfing the web? These are examples of highly successful Content Network Ads, which have racked up [...]
More and more, Google is offering more control over where your ads display over the web. If you sell men’s hair loss products, it wouldn’t make sense to advertise on a woman’s beauty tip site, and if you sell weight loss products, it surely doesn’t belong on a cancer patient site. By controlling where your [...]
Advertising on the content network has its own set of issues that make it distinctly different than Google Search. Since the Content Network represents 75% of the web, it is important to incorporate it into your marketing plan. However, you do want to do your research to ensure that your dollars are being spent where [...]
A commonly overlooked area by most AdWords advertisers is the content network, otherwise known as AdSense. Often, ads on the content network are a lot more cost effective and provide a greater return on investment (ROI) than the search network, especially in highly competitive markets. How do you effectively set up a Content Network campaign?
Step [...]