On Thursday, Google announced they are making massive changes to their Trademark policy. In the past, Google could disapprove your ad if it contained a trademarked term, even if you were not using it to compete with the trademark owner – such as “compatible with Windows” or “iPod Accessories.” Now , Google announced that as [...]
Whenever something new is introduced, my first reaction is, “Oh no!” It takes time to learn it, and I hate having to figure out everything all over again.
Here are some of the bright spots (in no particular order) that I am enjoying in the new AdWords interface.
In My Client Center accounts, the “Jump to client” [...]
Google just announced that the Quality Score changes are going live in the next few days.
To sum it all up:
Quality Score is going to get tougher – your score is measured on the exact search of the query.
First Page minimum replaces minimum bid – the minimum to appear on the first page is being listed [...]