Hat tip to the guys over at ROI Revolution for providing us with some great tips on how to post new campaigns in a way that doesn’t get slapped with a poor quality score.
In their blog post, they point out how Google will often assess a poor Quality Score to new campaigns, and it can [...]
On very competitive keywords, Google may tell you that your First Page Minimum Bid is significantly higher than your current bid. You may be tempted to raise it in order to show your ads for that keyword.
Don’t fall for it.
Many times this is not necessary, and all you will be doing is killing off your [...]
Google’s Ad Scheduling feature allows advertisers to set different bids for various times of the day and or week. This setting in controlled at the Campaign level by selecting “Edit Campaign Settings”.
If you are a B2B ecommerce site, your typical customer will be shopping during workdays, and during business hours, so it makes sense to [...]
One of the most important factors that determine the CTR of an ad is its Display URL. Most viewers will make a judgment on the relevancy of ad based on the Display URL. Here is just one example for the search term “fix my phone”:
CTR – 4.26%
However, look at a similar ad in a similar [...]
At the recent AdTech conference held at the New York Hilton, Google representative Frederick Vallaeys discussed the ins and outs of AdWords Quality Score, and how far reaching its implications are.
Included in the presentation were 7 common myths that are associated with Quality Score.
Myth # 1: If there are no ads running for a particular [...]