Google’s Ad Scheduling feature allows advertisers to set different bids for various times of the day and or week. This setting in controlled at the Campaign level by selecting “Edit Campaign Settings”.
If you are a B2B ecommerce site, your typical customer will be shopping during workdays, and during business hours, so it makes sense to [...]
AdWords Pros have long enjoyed the wide range of reports available in the AdWords Report Center. Lots of changes occur there without much fanfare, and if you don’t check constantly you will never know they even appeared.
With the advent of the change in Quality Score ranking last month, I posed the question if Google would [...]
Taking a break from our Content Network Series, I want to show you a quick and easy way that most advertisers can do to save lots of money.
Create a run a Georgraphic Performance Report from the Reports tab.
In the Add & Remove Columns option, be sure that the following checkboxes are selected: Region & Metro, [...]
Advertising on the content network has its own set of issues that make it distinctly different than Google Search. Since the Content Network represents 75% of the web, it is important to incorporate it into your marketing plan. However, you do want to do your research to ensure that your dollars are being spent where [...]
This report was long overdue, and it is finally here.
Yesterday, Google Announced that it has added a new report to the Adwords report center which is called the Geographic Performance Report. This will give you data on where your clicks are coming from, allowing you to make changes based on the data.
In the past, one [...]
A cool report that is buried deep in Google AdWords Reports Tab is called the “Impression Share” Report, sometimes called the IS report (which looks like the word “is” to the rest of us ).
This report gives you valuable stats on the “reach” of your ads, meaning how much of the available places [...]